La Banda OOH to promote tune in on September 13, 2015; OOH includes the following in LA, NY, Miami, Chicago, Houston: Times Square, Digital walls, Static walls, Malls, Aerial banners, Newsstands, Taxi Tops ETC...
Marketing Team's First-class, Out of Home Advertising Campaign for "La Banda.
Highly anticipated music-based TV and multi-media show La Banda, the UCI Marketing team developed a first-class, out of home advertising campaign hyper-targeted in five key markets for our community – New York, Los Angeles, Miami, San Francisco/Bay Area and Houston. It was a true collaboration between our senior leaders in Local Media, the Art department, Media Planning and the Univision Agency. I am thrilled with the results, because once again, we came together to leverage the powerful brand affinity Hispanic audiences and communities have for our beloved Univision brand. What a privilege it is to work with such talented, amazing teams.